Carajás Home Center discovered the perfect solution in Weni by VTEX to revolutionize its customer experience, boost sales, and turn challenges into measurable results.
Through a strategic integration between the Weni by VTEX platform and the VTEX API, Carajás transformed WhatsApp into a profitable, highly automated channel that elevated both the shopping experience for customers and the operational efficiency of the Carajás team.
The numbers speak for themselves
- 15x More Conversions via WhatsApp, far surpassing the performance of email.
- 13.9x ROI in recovering abandoned carts, solidifying WhatsApp as the most efficient and high-return channel.
- 68% Message Read Rate for cart recovery, significantly higher than other channels (like email).
Turning challenges into opportunities
Carajás needed a post-sales channel that not only enhanced customer support but also drove revenue. With Weni by VTEX, the company successfully turned cart abandonment into sales while minimizing operational costs and accelerating ROI.
Weni by VTEX harnessed the power of customer interactions, transforming conversations into opportunities for sales conversion.
An integrated and complete solution
Thanks to Weni by VTEX, Carajás now operates with an automated system that:
- Recovers sales, with the option of human-assisted support.
- Sends real-time order updates.
- Provides access to order tracking and financial services, such as invoice reprints, PIX payments, and tax notes.
Expanding Services: A journey of success
The initial success in recovering abandoned carts inspired Carajás to explore more functionalities within the Weni Platform. WhatsApp evolved into a multi-functional channel offering an enhanced customer experience with features like:
- Quick and easy order tracking and updates, increasing customer confidence.
- Real-time notifications for status changes and shipping updates.
- Simplified access to financial information and store locations, making WhatsApp a comprehensive, integrated customer service channel.
This evolution solidified WhatsApp as a competitive differentiator for Carajás, delighting and retaining customers at every stage of their buying journey.
Want results like these for your business?
Explore Weni by VTEX and discover how cutting-edge technology can scale your customer service and maximize your results.
