The advances in artificial intelligence, coupled with the proliferation of messaging applications, are fueling the development of chatbots – software programs that use messages as an interface through which a myriad of tasks are performed, from scheduling a meeting, buying tickets And tickets or help a customer to purchase a pair of shoes.
Foreseeing immense potential, companies are starting to invest heavily in bots. A number of brands and publishers have already deployed bots on messaging and collaboration channels, including HP and CNN.
In a new BI Intelligence report, the company will explore the growing landscape of chatbot’s. How businesses are leveraging and where they will have the greatest impact. The report details the segmented bot ecosystem, showing the top bots available on the market.
Here are some key lessons:
- AI has reached a stage where chatbots can have increasingly engaging and human conversations, allowing companies to leverage their business.
- Chatbots are particularly suitable for smartphones. Messaging applications are the center of a mobile experience, as the rapid adoption of chat applications demonstrates.
- The chatbot ecosystem is already robust and encompassing many third party chat bots.
- Chatbots can be profitable for messaging applications and the developers who create bots for these platforms, similar to the way application stores have been developed in profitable ecosystems.
The report shows that the use of chatbots is a reality. Companies and brands that do not adhere are left behind.
Push allows you to quickly, easily and scalably take advantage of the full potential of chatbots. Contact us.