An incredibly effective strategy to acquire new customers is closer than you think: your own consumers.
With the Referral Program, automated on WhatsApp, your brand can expand the customer base, strengthen loyalty, and turn every interaction into an opportunity for organic growth.
How the feature works
End-to-End Automation
If your retail business already has a loyalty club or referral program, the entire process—from enrollment to tracking—can be automated without significant changes.
Everything happens within WhatsApp, from sending links and promo codes to tracking rewards.
With the Weni Platform, every stage of the program is automated, ensuring a scalable and efficient operation even with a high volume of participants.
Simplified referrals
Interested customers receive an exclusive, share-ready link generated instantly by the intelligent agent. No need to redirect to other websites or fill out forms. The experience is centralized, straightforward, and intuitive.
Real-Time queries and rewards
With just one WhatsApp message, customers can check their credits, referral history, and reward status. Everything happens instantly and transparently, boosting not only engagement but also trust.
Example:
- Hi! How much have my referrals earned me so far?
- WOW! You’ve accumulated $75 in credits from your referrals. Keep sharing your exclusive link: [customer link].
Benefits for retailers
- Increased Reach and Engagement: Simplifying the referral process encourages more customers to participate, attracting new consumers to your brand.
- Scalable and Efficient Operations: Automating the program minimizes the need for human support, improving performance and reducing costs.
- Centralized Data for Analysis: Consolidating information on referrals and rewards provides clear insights into results and improvement opportunities.
- Strengthened Customer Relationships: Creating a transparent, rewarding experience turns customers into enthusiastic brand ambassadors.
Benefits for customers
- Ease and Convenience: Generating links and checking credits/discounts directly through WhatsApp makes participation simple and accessible, increasing customer adoption.
- Transparency and Control: Quick access to earnings and status reinforces trust in the program, encouraging further referrals.
- Instant Gratification: Real-time reward tracking creates a sense of achievement that motivates customers to keep referring.
Technical requirements for implementation
- Active and configured Member Get Member module (or equivalent) on the VTEX platform.
- Basic setup and activation of the Agent Builder on the Weni Platform.
- Integration with the Meta Business Suite or another messaging platform.
Watch the Demo
With AI-driven hyper-automation technology, you can transform the complexity of managing referral programs into a simple, efficient, and fully autonomous operation. Let your customers share their great experiences with your brand and bring in new consumers for you.
Want to implement this feature in your operation? Visit Weni by VTEX and scale your customer experience with cutting-edge technology.
