Increasing Adoption of Recurring Purchases with Weni by VTEX’s AI Notifications

For retailers using subscription plans or recurring purchases, keeping customers engaged is essential for building loyalty and maintaining a consistent revenue stream. However, it’s not that easy, as challenges arise along the way, such as:

• High cancellation rates: many customers abandon their subscriptions due to unexpected charges or poor communication about deliveries and pricing.
• Logistical difficulties: issues with delivery or payment processing can negatively affect the customer experience and lead to additional costs.
• Missed upsell and adjustment opportunities: retailers often overlook chances to offer upgrades, add-ons, or personalized adjustments before subscription renewals.

The Solution with Weni Platform: AI-Powered Recurring Purchase Notifications on WhatsApp

The recurring purchase notification feature of the Weni Platform addresses the needs of retail networks using subscription models. Integrated with VTEX and powered by AI for personalized messaging, this tool enables retailers to notify customers directly and automatically via WhatsApp about upcoming renewals.

How Does It Work?

1. Automatic detection: three days before renewal, the system identifies the subscription and sends a personalized notification to the customer.
   • Example message:
     “Hi John! In 2 days, we will charge R$99.90 to your card for your monthly subscription, which includes products X, Y, and Z. If you’d like to make any adjustments or have questions, contact us here!”
2. Interactive options: notifications allow customers to:
   • Modify order items (e.g., add or remove products).
   • Upgrade plans (e.g., switch from basic to premium).
   • Confirm or cancel the renewal, avoiding unexpected charges.
3. Upsell intelligence: based on purchase history and preferences, the solution suggests additional products to increase the subscription’s average ticket value.
4. Real-time monitoring: the Weni dashboard lets sales and support teams track interactions, quickly resolve issues, and adapt strategies as needed.

Benefits for Consumers

• Increased transparency: customers receive advance notifications about charges and deliveries, avoiding unpleasant surprises.
• Ease of adjustments: subscriptions can be quickly and easily personalized.
• Personalized suggestions: customers receive tailored product recommendations based on their preferences.
• Payment control: subscriptions can be managed directly via WhatsApp, with simple options to cancel or modify plans.
• Enhanced experience: automated, personalized communication fosters greater satisfaction and trust in the brand.

Benefits for Retailers

• Builds trust: transparency reduces unexpected charges and creates positive customer experiences.
• Reduces churn: well-informed customers are less likely to cancel their subscriptions.
• Improves financial predictability: continued subscriptions ensure a stable revenue stream.
• Optimizes logistics: advance confirmations enable better planning for deliveries.
• Boosts revenue: personalized upsell suggestions increase the average customer spend.

Expected Results

• Lower cancellation rates: personalized, timely communication can reduce churn by up to 20%.
• Extended customer lifecycles: satisfied customers tend to maintain subscriptions for longer periods.
• Revenue growth: upsell suggestions can significantly boost monthly revenue.

Technical Requirements for Implementation

1. Integration with VTEX: essential for enabling recurring purchase subscriptions and automating customer notifications.
2. Configuration on Weni Platform: customize the intelligent agent to send WhatsApp messages.
3. Updated customer data: include accurate phone numbers, payment details, and subscription information.

With Recurring Purchase Notifications, your brand shows a strong commitment to customer convenience and satisfaction while safeguarding critical metrics like retention and recurring revenue. 🚀

Watch the Demo