The project proved the potential of intelligent automation, combined with humanized communication, to drive engagement and secure revenue in digital commerce.
WhatsApp has been evolving from merely a relationship channel into a true revenue engine for retail. With this trend in mind, a major Mexican furniture retailer partnered with Weni by VTEX. The project aimed to quickly and practically validate the impact of intelligent automation in WhatsApp to increase conversions and generate incremental revenue.
Strategy
During the first stage of the project, intelligent agents were implemented and connected to WhatsApp for:
- Conversational marketing – sending segmented messages for engagement and conversion.
- Cart recovery – automating WhatsApp notifications to replace the traditional email-based model.
The goal was to test the real performance of the solution on business metrics with low initial investment and fast implementation.
Results
In just 30 days, the numbers confirmed the immediate impact of the solution:
- Conversion rate of 14.12% — far above the average of traditional channels.
- Revenue generated: USD $4,351.47
- Investment: USD $285.53
- ROI: 1,524.7% – every USD $1 invested generated USD $15.24 in net profit.
- ROAS: 16.25 – every USD $1 invested returned USD $16.25 in revenue.
Conclusion
The project clearly demonstrated that Weni’s intelligent agents on WhatsApp can generate both revenue and efficiency in the very short term. With minimal investment, the retailer achieved over 1,500% ROI in just one month, proving that this technology is not just a service tool, but a strategic growth driver for the retail sector.
Next steps
With the pilot validated, the next move is to scale the use of intelligent agents to other stages of the purchase journey, expanding automation at critical touchpoints — especially in post-sales — and further enhancing the overall customer experience.